Tilda Packaging

The goal of this project was to introduce a one pound package of rice to a specific market, i.e. country, city. Taking into consideration the nature of the place and its customs.

The package I am introducing was designed for the London marketplace. Recognizing the fast-paced lifestyle of Londoners, as well as the current food trends in London to produce ready-made products, I have designed a package that offers customers single servings of rice in ready-to-cook packages.

Each rice module is surrounded by an outer layer of rice paper, which secures the rice and keeps it fresh. When the consumer brings home curry leftovers from lunch, they simply drop a single rice module into water and allow it to rest for 15 minutes. In the process of soaking the rice, a necessary step in the preparation of basmati rice, the outer coating dissolves and is washed away. Their leftovers are now accompanied by the perfect bowl of rice.